EeMun Chen, Managing Director of Ethnic Research Aotearoa and an evaluation and research specialist from MartinJenkins, argues that we don’t yet know nearly enough about how cultural context shapes people’s environmental attitudes and behaviour – and therefore about how behaviour can be influenced to tackle the global waste explosion.

EeMun Chen, Managing Director of Ethnic Research Aotearoa and an evaluation and research specialist from MartinJenkins, looks at what happens when people of multiple ethnicities meet up with the Census and other official statistics in Aotearoa.